Point of Purchase Displays
Next time you visit your bank, take a look at the point of purchase displays used in the lobby. They may include a banner stand promoting a new loan program, an easel stand that highlights current interest rates, decals at the counter that sell new services, decorative window film that brand’s the branch, a counter sign with a brochure holder attached, paper prints with a snap bar hanging from the ceiling advertising payroll services, and more.
These are all examples of point of purchase displays that are available from S2 Imaging. Generally, these interior sign systems are focused on increasing brand awareness and selling products. They are marketing driven. So, next time your organization has a new marketing program that includes signage, give us a call. We can work with your graphic design staff or your advertising agency to define the final product. Or, if you do not have resources available to develop artwork, we can step in.
Some important considerations are:
- How you will use the interior signage display (counter, floor standing, hanging, etc.)
- How many signs or banners you will need
- What size the interior signs will be
- What your target budget requirements are
We will take these considerations and return with a proposal identifying the signage assumptions we used to develop the quote. Many times, point of purchase displays will use an accessory – an easel, a brochure holder, hanging hardware, display hardware, mounting hardware, etc. Sometimes, a custom shape will be proposed to make the counter topdisplay stand apart from a standard 8.5” x 11” rectangle sign. All of those ideas and costs will factor into the quote we present for review.
As with our other services, once we have your approval on the quote, production of your interior signs will proceed. Should any red flags arise, we will call them to your attention and develop plans to minimize their effect. Again, as your trusted sign company, our goal is to deliver a project that is on time, on budget, and represents your company well.
